Illustration
Our two types of illustrations—spot illustrations and product illustrations—are created with a clear purpose. Spot illustrations are used to soften technical topics by transforming the topics into simple, fun, and easy-going images with a unique and accessible style, whereas product illustrations are useful resources for a variety of design applications. View the full product illustration library
Spot illustration
Spot illustrations are a type of hand-drawn illustration with textured surfaces and strokes, crafted to help build customized scenes, visualize concepts, and add a sense of fun to a page while maintaining an approachable style. They support content and create interesting narratives to help the audience understand complex concepts and products.
Product illustration
Product illustrations are created based on our product models. Their compact and minimalist design makes them highly functional. They are not only easy to use, but also capable of nearly any kind of design application, including topology, presentation deck, advertisements, and more.
Canvas
Our illustrations are drawn on the canvas of the following aspect ratios, and are the same as the setup for photography.
Color
Our color palette is designed for creating illustrations. Prioritize the grays and blues when drawing, and use different shades to add depth to images. Color families other than the gray and the blue ones can also be used sparingly with intention in illustrations when creating vibrant images.
The HEX code is copied!
The full color palette consists of black, white, and the colors above.
Usage proportion
Our typical illustrations are made up of two main colors—gray and blue. Gray is the main color that sets up the basic tone, whereas blue is used to highlight important features and messages.
